Barcelona unveils Olivia Rodrigo jersey for El Clásico match

Barcelona to Launch Olivia Rodrigo Special Edition Jersey for El Clásico

The limited jersey goes on sale May 1, nine days before the match at Spotify Camp Nou

BlaugranaNews EditorialMay 01, 20261 min read

So what

This collaboration blends football with global music culture, boosting Barcelona’s brand reach and attracting wider audiences. The limited edition jersey is expected to sell out quickly, creating excitement among supporters.

Barcelona and Spotify continue their fusion of football and music with a special edition jersey featuring pop star Olivia Rodrigo. Her initials 'OR' will replace the usual Spotify logo on the front of the kit worn during the upcoming El Clásico against Real Madrid on May 10 at Spotify Camp Nou.

The jersey will officially hit stores on May 1 at Barcelona’s Official Stores, including those at Camp Nou and Barcelona-El Prat Airport, with wider availability from May 2. Coinciding with the launch, Olivia Rodrigo will perform in Barcelona as part of her Unraveled Tour, increasing hype around the release.

This project fits into Barcelona’s ongoing series of collaborations with prominent music artists such as Rosalía, Drake, The Rolling Stones, and others. The edition will be strictly limited and priced around €400, higher than previous releases.

By blending football and music culture, Barcelona is expanding its brand’s cultural significance. For fans, the jersey is not just apparel but a collectible memento, strengthening their connection to the club’s global and cultural initiatives.