FC Barcelona has officially renewed its sponsorship agreement with cryptocurrency platform WhiteBIT for five more years, until 2030. WhiteBIT will continue as a Global Partner and Official Cryptocurrency Exchange Partner of the club.
Since beginning their collaboration in 2022, WhiteBIT’s brand has featured on the men’s and women’s football teams, the basketball section, and the club’s innovation center, Barça Innovation Hub. The renewed deal aims to deepen technological integration and expand initiatives promoting crypto adoption among supporters.
Central to the partnership is making cryptocurrencies accessible and familiar to football fans worldwide. Plans include educational programs and interactive projects to boost fan engagement.
Barcelona’s corporate director, Manel del Río, emphasized that WhiteBIT’s continued trust reflects the club’s strong global brand, highlighting crypto as an emerging sector with strategic potential. WhiteBIT’s CEO, Volodymyr Nosov, stated the mission to bring cryptocurrency technology into everyday life through joint fan-focused experiences with the club.
Such a long-term partnership enables Barcelona to explore innovation and broaden financial avenues. Fans can expect tighter integration of digital assets into the club’s ecosystem and new interactive formats that bring them closer to the team.
