As Barcelona's presidential elections approach, the main candidates — incumbent Joan Laporta and challenger Víctor Font — have unveiled their economic proposals.
Laporta emphasizes continuity, aiming to finalize the Spotify Camp Nou renovation, which he considers the club's main economic driver. His plan forecasts total revenues of €1.075 billion, with stadium income rising to €226 million. Reducing debt, including that from the Espai Barça project, is a key goal, to be achieved through additional stadium and commercial revenues, boosted by partnerships like that with Nike.
Font proposes a more ambitious blueprint targeting €1.6 billion in revenue and €340 million in profit by 2031. His strategy focuses on expanding Barça Licensing & Merchandising to double revenues to €360 million, developing digital and audiovisual areas, and enhancing VIP and hospitality services at the stadium — all while keeping members’ interests at the center.
Both candidates agree on the importance of lowering debt and strengthening the club’s ownership model. Laporta prioritizes continuing established reforms to maintain stability, whereas Font proposes broader changes to accelerate commercial growth.
Barcelona’s members face a choice between a stable, infrastructure-driven path and a more aggressive commercial expansion— a decision that will shape the club’s financial landscape for years to come.
