The main reason is Chelsea's unwillingness to let go of the Brazilian attacker despite him being left out of the World Cup squad this summer. The London club regards Pedro as a crucial player for both the present and future of their project.
Reports indicate that Chelsea has declared Joao Pedro untouchable and will not entertain offers for him during this transfer window. The club paid Brighton about €50 million in 2025, and the player's ongoing development has reinforced their confidence in his importance.
Chelsea’s new coach, Xabi Alonso, is a strong admirer of Pedro, valuing his versatility and constant movement in attack, which fits their tactical style well.
This stance from Chelsea represents a major setback for Barcelona’s sporting management amid a challenging transfer window. The club has also decided not to renew Robert Lewandowski’s contract, and Ferran Torres may leave for PSG. Meanwhile, negotiations for Julian Alvarez remain ongoing but are time-sensitive, as confirmed recently by Joan Laporta.
For now, Barcelona must look elsewhere for attacking reinforcements while still holding on to hope for Alvarez.
