FC Barcelona unveiled its first olfactory identity through a collection of official perfumes developed in collaboration with the Catalan start-up Scircle. Presented at Antiga Fàbrica Damm, the project translates the club’s emotional essence into fragrances created using artificial intelligence.
Key club executives attended the event, including director Josep Ignasi Macià, Barça Innovation Hub (BIHUB) general manager Albert Mundet, and Scircle CEO and co-founder Álvaro Suárez. Additionally, elected board members Josep Maria Nicolàs and Carles Ayats, who will officially join the board on July 1, were present.
The launch features two official perfumes, ‘Timeless’ and ‘Passionate’, designed from Barça’s unique olfactory DNA. These fragrances combine citrus, green, woody, and sweet notes such as grass, bergamot, vetiver, and sandalwood, aiming to strengthen fans’ emotional connection to the club via sensory experiences.
This initiative was driven in partnership with the Barça Innovation Hub, which has also taken a stake in Scircle as part of the strategic collaboration. Founded in Barcelona, Scircle specializes in olfactory technology and artificial intelligence to create and personalize fragrances based on emotional and identity profiles.
The project represents a new avenue for the club to connect with its supporters beyond jerseys, audiovisual experiences, and digital content by incorporating scent as an innovative channel of engagement.
