During an outstanding World Cup campaign in the United States, with six goals in his first three matches for Argentina, Lionel Messi found time to appear in an unusual promotional trailer.
The former FC Barcelona player featured alongside Tom Holland, the actor playing Spider-Man, in the trailer for "Spider-Man: Brand New Day." The ad shows Messi entering a New York bar looking for Spider-Man, and eventually swinging across New York City's skyscrapers with him.
The Marvel franchise's new movie premieres on July 1 in the US and was released in Spain on June 30. This collaboration between Messi and the web-slinging superhero serves as the last major promotional push before the movie’s launch, portraying Messi beyond the football pitch.
