FC Barcelona plans to officially launch its 2026/27 season kit in early July 2026. Nevertheless, the new kit has already appeared in international markets, including the Nike Store in Jeddah, Saudi Arabia, a city that hosted three editions of the Spanish Super Cup and where Barcelona won twice.
The new kit features a blue and maroon gradient design reminiscent of the 2022/23 season kit. The launch timing was selected considering the excellent commercial performance of the 2025/26 kit, which continues to register strong sales both in official stores and online channels, driven by the club's outstanding recent sporting achievements, including La Liga and Spanish Super Cup titles for the men’s team and a trophy quartet for the women’s side.
Barça Licensing and Merchandising (BLM) and Nike agreed on an early July release date, differing from other major European clubs like Bayern Munich, who have already unveiled their kits for the upcoming campaign.
Following the main kit's launch, a second kit in black and purple — dedicated to Kobe Bryant — is expected by late July. The third kit, turquoise in color, will be released during the second half of August.
Leading the jersey sales is Lamine Yamal, followed by Gavi, Pedri, Robert Lewandowski (despite having left the club), and Raphinha, signifying the significant commercial appeal of Barcelona's squad.
